Communication and Social Media Specialist at Absa Group Limited (Absa)

Job Summary

To provide non-product social media, internal and external communications specialist support, including media relations and positioning, to promote RBB and its strategic business objectives. This function will be fulfilled through the planning and timeous delivery of strategic integrated business communications solutions and interventions, with the purpose of protecting and enhancing the reputation of RBB/Absa among its stakeholders. In consultation with the Lead: Strategic Communication and other internal stakeholders, develop an integrated communication and non-product social media approach that encompasses effective internal and external communications

Job Description

Accountability:  Integrated Communication delivery: Internal

• Manage and execute internal communications and campaigns specific to RBB, based on business goals and objectives.

• Manage and optimise internal communication channels to improve the flow of information within and between the business unit, the business division and the Group.

• Work with the BU leadership team to create communication opportunities that will ensure consistent and regular engagement with employees.

• Writing and editing of communication artefacts.

Accountability:  External communications

• Work with the wider RBB Strategic Communications team to foster constructive and positive relationships with the media, including assisting the team with the writing and sub-editing of press releases and articles.

• Facilitate the creation of a proactive media agenda for the business unit and its leadership team by overseeing the creation of a media schedule comprising thought leadership articles, newsworthy announcements and other material to be prepared around certain identified themes.

• Assist with the reactive media query process, including the crafting of responses and approvals.

Accountability:  Non-Product Social Media

• Raise the public profile of the RBB by maximising the exposure on social media platforms.

• Leverage non-product elements such as corporate social investment projects to social media users.

• Proactively manage reputational issues on social media, including advising RBB on how to approach crises.

• Anticipate and mitigate crises and, where necessary, assist RBB with crisis management.

• Function as the intermediary between the relevant business unit and stakeholders in obtaining information to respond to non-product queries and complaints.

• Work the wider Absa social media ecosystem to ensure a holistic approach the management of social media.

Accountability:  Content Management

• Project-manage communication interventions and oversee the output of materials such as media releases and the execution of events such as stakeholder engagements.

• Implement checks and balances to ensure that all communications content is of a consistently high standard, with no grammatical, spelling or factual errors, and written with the intended target audience in mind.

• Ensure that all communications material is archived in a centrally accessible repository.

Accountability:  Relationship building

• Foster and consolidate a network of effective relationships with external stakeholders, including the media, corporate social investment projects, and fellow communication professionals in the organisation.

  • Develop and maintain robust relationships with internal stakeholders at all levels, including colleagues within the business unit and the business division.

  • Manage conflicting and complementary expectations from different stakeholders to forge solutions that are acceptable to all parties.

  • By maintaining effective relationships within and outside the business, be receptive to incorporating new ideas, techniques, trends and knowledge, where practical, to ensure the constant implementation of best practice within the business unit.

Education

Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised