Marketing Manager - Cape Town at Faircape Group

Specific duties include, but are not limited to:

Marketing:

• Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
• Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
• Utilize SEO tactics to maximize content visibility.
• Manage marketing campaign planning, implementation, and oversight.
• Handle traffic responsibilities by assigning tasks and managing timelines.
• Analyze brand positioning and consumer insights.
• Research target markets, industry trends, and competitor activities.
• Develop PPC and Social Media strategies with budget and implementation plans.
• Create engaging content and manage social media communities.
• Contribute to crafting marketing and communication strategies.
• Translate brand elements into actionable plans.
• Analyze campaign performance and ROI.
• Develop effective digital marketing campaigns for brand growth.
• Generate creative concepts and execute on assigned brands.
• Build relationships with external stakeholders.
• Plan and manage field marketing activations as needed.
• Maintain website branding, copy, and product packages on FNO websites.

 Leads Generation:

• Identifying target audience by understanding demographics, interests, and needs of potential customers
• Create marketing campaigns and materials to attract the attention of the target audience
• Complete site/building visits and interact with prospective customers
• Direct marketing to key clients and prospects
• Research and maintain lead generation database
• Conduct client or market surveys to obtain information about potential leads
• Arrange and participate in on site activations
• Provide accurate and timely information to management

Qualifications:

• Bachelor's Degree  in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major

Experience and Knowledge:

• Experience in marketing in the ISP industry will be a distinct advantage 
• Experience with research and maintaining database 
• Must have hands-on campaign management experience
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Proven ability to develop brand and marketing strategies and communicate recommendations to management 
• Advanced writing and language skills

Skills & Attributes:

• Analytical aptitude
• Adaptability
• Project Management
• Digital Marketing proficiency
• Leadership skills 
• Strategy Development
• Deadline driven
• Discipline – with regard to task completion and accuracy of data
• Organised, with an eye for detail - be able to prioritise a varied workload
• Excellent computer skills
• Excellent communication skills
• Proven organisational skills
• Results-driven
• Ability to professionally present information (verbal/written) to top management
• Be creative
• Enjoy working in a fast-paced, high demand, high-turnaround environment
• Be a team player with excellent interpersonal skills
• Business acumen

Specific Requirements:

• Clear health record
• Clear criminal record
• Clear credit record
• Contactable references