Marketing Manager - Cape Town at M-KOPA

• M-KOPA is hiring a Marketing Manager for Cape Town — a role that sits at the intersection of brand strategy, high-impact field marketing (70%), digital execution (30%), and sales-driven marketing that directly drives revenue across retail channels and DSR networks. If you've built your career in FMCG, telecoms, or a BTL agency handling major consumer brands, and you're ready to apply that expertise to something with a mission behind it — this is worth reading.

Why this role is different

• This isn't a brand manager role with a BTL line item. And it isn't a trade marketing role with aspirations of strategy. It's genuinely both — but with a clear 70% focus on field and sales marketing execution, and 30% on digital marketing — with full ownership across all.
• On the field and sales marketing side (70%), you'll design and execute comprehensive BTL programmes across retail partners, DSR networks, and strategic distribution channels. This includes developing trade activity calendars, dealer incentive mechanics, in-store merchandising standards, and high-impact field activation campaigns such as market storms, roadshows, and community activations. You'll work closely with sales teams to ensure marketing directly drives sell-through, build co-marketing initiatives with MNOs, retail chains, and financial institutions, and spend significant time in market (well over half your time) ensuring execution excellence. This is a hands-on, in-market role — not one managed from behind a desk.
• On the brand and strategic side, you'll still develop and localise integrated marketing strategies aligned to business OKRs, partner with the Group Marketing function on ATL initiatives, and lead customer-first storytelling that builds brand equity while supporting sales outcomes. You'll own market research and customer insights, establish attribution models, and bring data-driven thinking into commercial decision-making.
• Digitally (30% of the role), you'll lead social media strategy across platforms like Facebook, Instagram, and TikTok, manage content calendars, run paid campaigns, oversee local website updates, and track performance with analytical rigour. Digital here is not standalone — it's tightly integrated to support and amplify field and sales marketing efforts.
• You'll also lead, coach, and develop a local marketing team — acting as a senior voice of influence across the business and ensuring strong alignment between marketing and sales objectives.

What makes you ready for this

• Proven track record in progressive through-the-line marketing roles — ideally across FMCG, telecommunications, or a BTL agency — with strong evidence of field marketing and sales-driven campaign execution that delivered measurable sell-through
• Extensive experience managing integrated campaigns across BTL, field activations, retail/trade environments, and digital channels — with a strong bias toward in-market execution and sales enablement
• Strong commercial acumen with the ability to align marketing activity directly to revenue outcomes, alongside solid experience in analytics, attribution, and ROI reporting (e.g., Looker Studio, Supermetrics)
• Demonstrated experience leading and developing a team, with the credibility to influence senior stakeholders and collaborate effectively with sales and cross-functional leadership