Marketing Manager at MORE Family Collection

Key Responsibilities

Marketing Strategy & Planning

• Support the development of annual marketing strategies aligned with business objectives
• Build detailed marketing plans with clear objectives, tactics, timelines, and budgets
• Ensure marketing strategies reflect market conditions, customer needs, and competitive landscape
• Translate high-level strategy into actionable plans for the team
• Create quarterly and monthly marketing activity plans
• Set clear KPIs and success metrics for all marketing initiatives
• Ensure all departments align with the marketing strategy

Content & Channel Management

• Develop and implement content strategies across all marketing channels
• Create and manage integrated communication plans ensuring consistent brand messaging
• Coordinate content distribution across digital (social media, email, website) and traditional channels (print, outdoor, direct mail, PR)
• Manage editorial calendars and content production schedules
• Ensure brand consistency and quality control across customer touchpoints
• Coordinate with external agencies, freelancers, and creative partners
• Balance digital and traditional marketing approaches for effective audience reach

Brand Management & Compliance

• Act as brand guardian, ensuring correct and consistent use of brand guidelines
• Review and approve all marketing materials
• Conduct regular brand audits to ensure compliance
• Provide brand training and guidance to teams
• Collaborate with operations, sales, and other departments to uphold brand standards
• Update and maintain brand guidelines as needed
• Manage approval processes for customer-facing communications

Lead Generation & Revenue Growth

• Build and execute lead generation strategies focused on direct channel bookings
• Manage performance marketing campaigns (SEO, SEM, paid social, display advertising, direct mail)
• Develop and optimise lead nurturing programmes
• Work with revenue management and sales teams to ensure lead quality and conversion targets
• Analyse booking patterns and customer behaviour to refine targeting
• Manage marketing technology including CRM, automation, and analytics platforms
• Balance online and offline lead generation tactics
• Monitor and optimise cost per acquisition and marketing ROI

Strategy Execution & Cross-Functional Alignment

• Ensure all teams understand and execute the marketing strategy
• Work with department heads to cascade plans and secure buy-in
• Monitor execution across the organisation
• Identify and address gaps in implementation
• Facilitate regular alignment meetings with stakeholders
• Ensure sales teams have appropriate marketing materials and positioning
• Coordinate with operations to ensure guest experience aligns with brand promises

Measurement, Reporting & Optimisation

• Track and measure performance against plans and KPIs
• Produce regular performance reports
• Analyse effectiveness and provide data-driven recommendations
• Monitor budget spend and flag variances
• Conduct post‑campaign reviews and capture learnings
• Present insights to the Director of Marketing and senior stakeholders
• Continuously optimise based on performance data
• Benchmark performance against industry standards and competitors

Team Management

• Manage and support marketing team members with guidance and feedback
• Delegate tasks and coordinate workload
• Support team development through coaching and training
• Conduct regular check‑ins and performance reviews
• Assist in recruiting and onboarding new team members
• Foster a collaborative and accountable team culture

Essential Requirements

Experience & Background

• 7–10 years in marketing roles with at least 2 years at senior level
• Experience managing a marketing team in-house within the hospitality industry (hotel, restaurant group, leisure, or travel sector)
• Experience managing or leading small teams (2–5 people)
• Proven track record in digital and traditional marketing
• Experience building marketing strategies and executing plans
• Demonstrable success in driving direct channel revenue and lead generation
• Experience managing marketing budgets