Marketing Manager (Senior) at Discovery Limited

Functioning as a thought leader with significant knowledge of all aspects of experiential marketing including cutting-edge techniques to engage and excite the consumer.

• Monitor industry trends, competitive landscape (strengths, weaknesses and opportunities), digital and social media to inform all existing activity and/or inspire the development of new executions and experiences.
• Be a student of consumers. Of competitors and culture. Listen, learn and mine insights that direct the brand into amazing places.
• Collaborate with creative, content and technical teams to deliver the highest quality experiences.

Develop creative as well as seed ideas for experiences based on marketing strategy, messaging and objectives.

• Write conceptual content
• Lead integration amongst the various marketing, advertising and PR partners to ensure strategic, as well as consistent brand identification.
• Provide strategic and aesthetic oversight; evaluate and select creative, art and copy pertaining to experiential assets.

360° event / project management from scheduling to real time execution.

• Oversee all event planning estimates for project scope, schedule, and resource requirements.
• Develop and manage assigned project budgets ensuring programmes are properly budgeted, estimated, and scheduled.
• Develop and manage assigned project plans to ensure milestones are met to a global standard.
• Proactively direct and manage multiple assignments on time and on budget.