Job Opening at Coca-cola

About Job

The Coca-Cola Company is transforming its approach and capabilities as it relates to Marketing data becoming more consumer centric - delivering data that will enable distinctive, competitively advantaged Marketing. Integrated data strategy, sourcing, management, and accessibility are at the heart of this transformation and TCCC is building dedicated global leadership and teams to ensure the provision of an end-to-end data platform across all markets.  

 

The Consumer Marketing Data Manager, as a part of the Global Platform Services Marketing Data team, will work closely with the Africa OU to develop our next generation data strategy diagnostics and protocols and help lead our OU and agency partners towards it.  A few core areas of focus include: 

• Strong partnership with Africa and Global Human Insights, as well as other teams (e.g., category marketing, marketing performance, commercial) to deliver business results based on industry leading research studies and methodologies.

• Strong partnership with Platform Services Data & Analytics teams to achieve optimal synergies between advanced analytics and marketing research, delivering a service that the business requires while fully leveraging all existing research/data assets

• Overall thought leadership and management of the foundational research platforms as a unified knowledge asset. Includes ensuring that overall business needs are being met at the appropriate level investment while also delivering effective vendor management support where needed.

 

What You’ll Do for Us:  

DIAGNOSTIC AND PROTOCOL MANAGEMENT 

• Support management of all steps in developing, maintaining, and enhancing large scale consumer tracking studies from gathering of insight objectives, sample design, questionnaire development, supplier management, analysis plan development to platform rollout and training.

• Support the relationship with current data suppliers, partnering with Operating Units and Global Platform Services teams, guaranteeing optimal service delivery and enhancement of identified marketing consumer diagnostics and protocols.

• Be a partner to Marketing Platform Services Analytics team, Platform Services Data and Technology teams, OU Human & Commercial Insights teams, OU Strategy and Category partners. 

• Work with the above to assess diagnostics and foundational protocol needs. Support development and maintenance of required diagnostics and foundational protocols at the local OU and global level.

 

GLOBAL LIAISON & ALIGNMENT – PLATFORM SERVICES 

• Sync Africa OU with Global Team standards and ways of working including protocol alignment.  

• Input into the shaping of protocols to deliver the best consumer data landscape for the whole TCCC system, effectively promoting innovation, data scalability and standardization. 

 

INDUCTION & TRAINING 

• Support agencies in running trainings of Africa OU associates on datasets, access, independent analysis, and interpretation of diagnostics and protocols.  

• Promote the data to ensure it is embraced and used appropriately to produce excellent business outcomes. 

 

BUSINESS REPORTING/DATABASE MANAGEMENT 

• Define data delivery requirements, ingestion, cleaning, metric construction, data harmonization (GTC) and warehousing so that data is consistent, comparable, and accurate across our foundational protocol consumer information base.  

 

BUDGET + QUALITY CONTROL 

• Africa and Platform Services Foundational Protocol Budget Management Support including Budget/ PO/ SOW management. Working with the OU and Platform Services Procurement and Finance teams to ensure finance process adherence. 

• Working with our core providers across Consumer Performance to ensure quality questionnaire/stimulus translation including Brand/Attribute/Module Updates/Sampling design 

• Data quality investigation (sample design, universe update, ad hoc research to validate, etc.)  

 

PROJECT MANAGEMENT 

• Define and project manage standard protocols in the Consumer Tracking/Landscape for the OU 

• Africa OU point of contact for Global Platform Services Marketing Consumer Data Diagnostics and Protocols Team

 

Qualifications & Requirements:    

Functional Skills:  

• Marketing Research Skills:  In-depth knowledge of sampling methods and proven ability to design and manage large, ongoing, research platforms.

• Analytic Skills:  Ability to analyze quantitative and qualitative data to identify patterns, opportunities, and gaps, and integrate across disparate data sources to solve business problems

• Knowledge of analytic techniques such as Cluster Analysis, Factor Analysis, Segmentation Techniques, and Statistical Testing.

• Custom Marketing Research Capability:  Ability to support development and direction of custom research projects; ability to explain and interpret data in a way that is meaningful to business needs.

• Research Knowledge: Knowledge of industry and customer research resources (e.g., Nielsen, Spectra, CREST, etc.) and a basic knowledge of methods for gathering information (i.e., survey techniques). Knowledge of KO proprietary studies a plus.

• Presentation Skills:  Proven presentation skills to convey insights and training material.

• Communication Skills:  Ability to communicate complex information and implications both verbally- in interactions with senior leaders, and in written presentations utilizing "storytelling techniques" to communicate a clear, compelling, and cohesive story.

• Network/Resources and Cross Functional Relationships: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes.  Must be able to support leading teams of internal and external resources strategically and operationally 

• Ability to influence multiple stakeholders and handle conflicting priorities.  

• Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook is required. Experience with and working knowledge of statistics packages (R, SPSS, Python, SAS, etc.) and data manipulation (SQL, etc.) is a big plus  

 

Related Work Experience:  Minimum of 6 years of work experience with marketing research expertise. The required focus is on the relevance of the recent work they've done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability.   

 

Education Requirements:  Bachelor's Degree required

 

What We Can Do for You: 

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta & Topo Chico. 

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants. 

Skills:

Media Planning; Consumer Trends; Collaborative Leadership; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Channels Strategy; Project Management; Influencing Decisions; Brand Positioning; Microsoft Office; Communication; Social Media Strategies; Problem Solving; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management

go to method of application »

About Job

Are you an experienced Resource Allocation Manager looking for an exciting new challenge? Do you hold a CA (SA) or Post Graduate degree in Finance? Would you love to work for one of the worlds most recognized iconic brands? Read on

The Coca-Cola Company has an excellent opportunity for a Resource Allocation Manager to join our team in South Africa. As a Resource Allocation Manager you will manage, oversee the significant marketing investment across the African continent. Focus will be on ensuring consistency in approach, analysis of returns and best-in-class business performance tracking.  You will also be responsible for optimizing the use of marketing and investment ROI tools and metrics across all investments – Coca Cola and Bottler; as well as embedding a culture of clear financial accountability in each budget owner.

This is a very exciting time to be joining Coca-Cola and the belief is that only with strong talent can our strategic imperatives be accomplished. Our significant scale and the complex environment in which we operate offers an incredible opportunity for proactive individuals to learn, build resilience, pioneer innovative solutions and ultimately drive positive change.

What you will be doing

• Provide and explain key business and performance metrics to system (KO and bottler) business leaders to allow proactive and timely investments decisions, including reallocations of funds

• Co-lead the implementation of best-in-class ROI tools and methodologies

• Build and maintain collaborative relationships with budget-owners, mostly outside of finance, and align on the primary goal of maximizing investment returns

• Recommend alternatives for the Operating unit/Franchises to meet or exceed its BP and RE commitments, including adjustment of investment decisions based on business performance and returns.

• Coordinate with Platform Services to ensure proper investment allocation across category, brand and franchise operations so Operating Unit and Franchise Management can readily understand status of all spend (actual, committed, remaining).

• Coordinate with Platform Services to drive operating effectiveness within the OU by improving data, tools and processes

• Lead and coordinate the DMI ZBW process across the Operating Unit/Franchises, generating guidelines for DMI allocations at Franchise, Bottler and Customer level.

• Provide resource re-allocations recommendations across the OU and Franchises, as well as across categories and brands, always based on fact based financial data to support the investment decisions.

• Communicate to management business performance against specific KBIs. 

• Lead and coordinate the DMI ZBW process across the OU and support the alignment of DMI investments with FUs and Bottling Partners.

Experience

• 8 years of finance experience, preferably Financial Planning, Budgeting or Commercial finance

• FMCG experience will be advantageous

• CA (SA) or Post Graduate degree in Finance is a requirement

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

go to method of application »

Position Overview:

• The role will have a passion for data & analytics, can learn quickly, and thrive in an entrepreneurial environment- being a curious self-starter, flexible problem-solver, outstanding communicator, and embrace an agile mentality. A team-player attitude is crucial, value collaboration, curiosity, purpose, and diversity are part of our culture. 

• The role will be a key enabler to set the foundations of a common analytics platform with our bottler's partners, will be the part of the bottler engagement team in the data and analytics field.

• The role will support a cross-functional team on initiatives that align to global/center and help guide our partners on how to interpret and understand data-driven results. This position requires a high-energy, skilled negotiator, highly resilient and creative to deal with the bottlers, motivated individual with strong technical, analytical skills, excellent communication skills with the ability to develop and maintain relationships with senior partners. A team-player attitude is crucial, value collaboration, curiosity, purpose, and diversity are part of our culture. 

• The role will be part of a team and engage a broader cross-functional team developing your own analyses, impactful insights, thoughtfully communicating those insights to enable data-driven decisions and empower and drive adoption of self-service analytics building system-wide capability.

• The X System Enablement Manager will oversee AFRICA Bottlers as part of the Analytics & Insights Team.

Function Related Activities/Key Responsibilities:

• The role will be a part of the Platform Service Data and Analytics (DnA) OU team in the EMEA Region

• The role will work directly with the AFRICA OU (CC&L and Franchise) + Bottlers Systems and the Business Insights team and other Platform services.

• The role will oversee the foundational Cross-system data enablement with our bottlers, through a relevant stakeholder approach, from NSR Datalake foundation to joint data sets management and insights

• The role will be in charge of connecting the Nielsen data management for the OU, working together to provide support to the Business Insights in this particular dataset along with the bottlers

• The role will be in charge of connecting Household panel data and analytics across the System

• The role will participate in new data set ingestion for the Enterprise Data lake that can help connect the System in common analytics.

• The role will work together with the O2O organization to assess common data sets for the System to support initiatives

• The role will work together with the Business Insight Area on solution development and become a super-user of datasets, dashboards, and models that can leverage our bottler's analytics agenda,

• Be an active advocate for data & analytics-based decision-making across the system.

• You understand the WHY’s behind the data to enable fact-based decision making and have the ability drive deployment, adoption and application of analytics.

• Help the team connect with the data literacy agenda

Education Requirements:

• Extensive experience (7 years +) Desired master’s degree in business, Analytics or associated field

Related Work Experience:

• Experience with data analytics insights and work processes for learning and decision support

• Solid background in implementing enterprise data strategies in areas including data foundations, governance, advance analytical solutions, with excellent ability in understanding and communicating the larger picture behind how data drives a business 

• Strong leadership skills, business problem definition, and priority setting skills

• An aptitude for communicating insights and collaborating across teams/organizations

• A passion to learn/develop and bring in emerging trends/technology that drive further insight value

• The mindset of an entrepreneurial thinker and is a self-starter, displaying proactive thinking

Functional Skills: (Top 3-5 critical skills)

• Data & Analytics

• Business / commercial acumen

• leadership skills

• Communicating insights

• Negotiation Skills