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  • Posted: Mar 6, 2024
    Deadline: Not specified
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    Cape Town Tourism is the city of Cape Town's official Regional Tourism Organisation, responsible for tourism marketing, visitor and industry services. The Cape Town Visitor Strategy is recognised by the United Nations World Tourism Organisation as one of the world's bes
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    PR & Communications Coordinator

    The positive shift in the tourism landscape has unlocked an exciting career opportunity for a strategic thinker and agile individual seeking a career move within our progressive destination marketing company. With your well-rounded, solid communication expertise, your key objective will be to solidify the Cape Town Tourism and Love Cape Town brands, enriching the lives of all our internal and external tourism stakeholders.

    As our communications brand champion, your proven track record is critical to elevating our passion as pioneers behind positioning Cape Town as a world-class tourist destination. Develop and implement communication strategies to gain visibility and drive value and recognition for diverse audiences: members, industry stakeholders, and corporate partners.

    What’s on Offer:

    Innovate to Change in an Agile and Dynamic Environment

    • Thrive in our generalist team where no two days are the same as you put your quick reflexes and a collaborative spirit to work.
    • Attend exciting events, enjoy a diverse role, and break free from structured specialist positions.
    • Enjoy a hybrid work model: 2 days in the office, 3 days working remotely.

    Purpose with Meaningful Impact

    • Build a rewarding career with a strong societal purpose, enriching the lives of Capetonians through tourism.
    • Represent a world-class brand and communicate on behalf of an award-winning tourism destination, recognized globally.

    Learn and Grow

    • Embrace variety and break free from rigid roles to explore a fast-moving sector with diverse responsibilities.
    • Team spirit through contributing and learning within a close-knit team, optimizing knowledge sharing and growth.

    Your Skills Set and Drive we are looking for

    Reporting to the PR & Communications Manager, you'll thrive as a self-starter. Enjoy the independence of managing yourself, driving results, and making a dynamic impact. We seek:

    • Cross-industry experience (not necessarily travel/tourism)
    • Recent qualifications (degree/diploma/certificates) demonstrating ongoing learning and career development
    • 7+ years of experience
    • Ability to translate and execute communication strategies across audiences, with particular experience in navigating corporate structures
    • Excellent written and verbal communication skills (English with spoken Afrikaans a bonus)
    • Digital & social media savvy for managing and monitoring our accounts
    • Data analysis and research skills for reporting on communication impact
    • Internal employer brand communication experience (advantageous)
    • Passion for Cape Town and attending membership events (reliable vehicle required) 

    Ignite your future and enjoy the freedom to explore as we work towards our one common purpose which is to improve lives through tourism.

    Cape Town Tourism is committed to Employment Equity and in line with our Employment Equity Plan, preference will be given to suitably qualified and experienced equity candidates.

    go to method of application »

    Mobile Visitor & Community Experience Consultant

    Driven by Purpose

    This is no ordinary role, as it calls for a multiskilled individual who enjoys multitasking, through leveraging off our marketing, PR, merchandise, and promotions. Your core focus is to respond to enquiries, through converting them into reservations, sales  and bookings to meet targets.

    As a versatile individual you need to be open-minded, resilient, confident and ready to take on the unknown which can be anything from unexpected climate conditions, logistical challenges and sometimes working at events were forecasted numbers might be slow.

    You will thrive on attending major events and malls to increase Cape Town Tourism’s presence and visibility within our communities, delivering on key responsibilities:

    • Ability to drive sales.
    • Assist walk-in and event visitors with their travel, accommodation, and entertainment bookings in addition to retail sales.
    • Reference support information through utilising our IT systems, timetables, guidebooks, and reference kits
    • Assist with managing and setting up banners, together with selling and restocking merchandise and equipment
    • Execute tourism marketing campaigns and events
    • Increase our presence within communities and facilitate member activations
    • Providing an exceptional positive visitor experience is a given

    Qualifications & Experience

    • A higher certificate (NQF5) in a related field plus 2 years’ experience working experience within the Tourism, Travel, Events & PR Co-ordination and Management industry sector will equip you with the diverse multifaceted skill set we require of you (consideration will also be given to a business owner who has worked within any of these fields)
    • IT literacy to operate on our CRM and understand our booking system, together with utilising social media to drive visitor awareness and elevate our footprint
    • Adversity and adaptability to working long hours, in a highly pressurised environment comes with this territory
    • Ability to drive a mobile unit 90% of the time is non-negotiable (valid SA driver’s license)
    • Strong collaborative skills to market, sell and negotiate

    go to method of application »

    Visitor Experience Consultant

    Driven by Purpose

    Your passion to put people first drives your purpose in this frontline role as you respond to queries, information, and promotions while meeting and exceeding both retail and booking sales targets. The successful incumbent will need to be innovative and resilient. 

    You are the catalyst to facilitating the visitor experience through building awareness and support activities, as you carry out the following responsibilities:

    • Complete travel, accommodation, and entertainment bookings.
    • Execute customer queries in person, phone, and digital media, converting them into reservations and sales. Your ability to drive sales is essential.
    • Set up displays, sell and re-stock merchandise. 
    • Keep abreast of the latest accommodation, places to visit, activities, attractions and events. 
    • Support membership and the Industry Services team.

    Qualifications and Experience

    With a higher certificate (NQF5) in a related field plus 2 years of experience working within the travel or hotel industry (exposure to promoting/selling products, attractions and/or experiences) you meet the following criteria:

    • Good listening skills and attention to detail to create and translate our offerings into an exceptional visitor experience.
    • A great team player who can play an equal part in contributing to our team efforts.
    • Tech savvy: Ability to utilise social media and booking systems in support of our organisation.
    • Prepared to be mobile, flexible and enjoy working at different locations.
    • Committed to working long hours, on weekends and in a pressurised environment at times.

    Cape Town Tourism is committed to Employment Equity and in line with our Employment Equity Plan, preference will be given to suitably qualified and experienced equity candidates.

    Method of Application

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