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  • Posted: Apr 21, 2022
    Deadline: Apr 27, 2022
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  • Everyday, Avon brings beauty to the lives of women all over the world. At Avon, beauty means finding the right lipstick shade for a customer; providing an earnings opportunity so a woman can support her family; and enabling a woman to get her first mammogram. Beauty is about women looking and feeling their best. Its about championing economic empowerment ...
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    Digital Marketing Planner - Temporary Role

    Job Details

    • Candidates should be available to start a contract immediately.
    • Responsible for managing Digital Brochure development & tracking for Justine.
    • Works closely with key stakeholders to develop & plan key offers to drive digital brochure revenue in-line with Ecommerce target.

    Areas of Responsibility:
    Upfront Planning of the IM Brochure Plan and Briefing of the Digital IM Brochures for Justine

    • Lead the creation & maintenance of the Digital Brochure Energy Plan for the year, by ensuring all plans are plotted out per Campaign by working closely with Store & Campaign
    • Ensure key Seasonal IM Brochures are planned in-line with retail market environment to ensure Justine capitalise on seasonality and ensure space in Demo Guides are secured to communicate events
    • Ensure all Stakeholders are aware of the signed of plan and briefed on time
    • Create and Brief the “Creative Briefs” for Multi-Category IM Brochures look, feel, & themes on-time and provide feedback once concepts are rolled out
    • Ensure concepts are signed of in advance for Pre-Planned and Trend Reactive IM Brochures.

    Maintaining of Schedule adherence of IM Brochure for Justine

    • Maintain and drive schedule with all relevant stakeholders to ensure IM Brochures are briefed, designed and executed on time to ensure IM Brochure goes live as per plan
    • Attend Weekly Scheduling meeting for Justine & derive clear actions for Justine if necessary
    • Assist in creating Mitigation Plans when Schedule running behind or Trending IM not delivering according to plan

    Planning & Creation of monthly Digital Brochures for Justine

    Pre-Planned IM Brochures

    • Allocate/Create Subsections in MAPS to ensure Pagination on Planned IM Brochure are created for Categories to load proposed offers.
    • Ensure FLL are loaded and paginated after Quarterly Planning session according to plan, by ensuring no-unallocated offers, error free and support the overall theme of the Brochure
    • Guide store in terms of offer planning to ensure Plan are strong enough to drive YOY growth and are delivering 3% to total Campaign
    • Review numbers at each Number Stage reviews and work closely with Campaign Planners, Store planners & Excess Planners to identify key offers to ensure all Financial KPI’s are met
    • Ensure all offers are planned & loaded into MAPS timeously
    • Ensure IM offers are communicated to Item Data and are set up in advance & tested ahead of go live
    • Ensure offer codes are updated and ready before go live
    • Provide the Digital team with the updated FLL, Offer Codes and Pagination for them to roll out IM as per Creative direction

    Trend Reactive IM Brochure

    • Manage trend reactive IM offer planning session
    • Send CASO’s out to Store/Excess team after Bias File is received each month, check proposed offers, get it estimated, check stock & ensure it meets all the Financial KPI’s and get it signed of by all relevant stakeholders
    • Ensure all feedback from stakeholders taken into consideration and once approved ensure Store load all offers as per stipulated CASO into MAPS
    • Provide the Digital team with the updated FLL + Offer Codes and Pagination for them to roll out IM as per Creative direction approved before
    • Provide FLL to Billing and DC to ensure Items are set up and allocated on Picking line

    Check & Maintain accuracy across Digital Brochures for Justine

    • Proof check, Core Brochure, Pre- Planned and Trend Reactive PDFs & ensure FLL matches the IM Brochure
    • Circulate proof checks with campaign & category where necessary to ensure they have signed off on Correct Products.
    • Create IM Brochure FLL suitable for online upload to ensure all Product Descriptions & Offer Descriptions are consumer Friendly with the correct pages and allocate page numbers to match PDF.
    • Conduct a Add to cart Test to ensure all information has pulled in correctly and bills right
    • Ensure offer codes are all updated and correct
    • Send to Campaign Manager for Final Check
    • When IM Brochure offers uploaded to MJS to support seasonal events ensure FLL is in correct format to support MJS

    Additional tasks for Justine

    • Prepare communication for GI3 with store input & circulate designs for approval before Campaign goes live as well as ensuring system setup in advance of release
    • Send the Monthly Campaign FLL (MJS compatible) to Web Specialist by working with the Campaign Planner to ensure no errors are evident on FLL
    • Create & maintain FSC database for IM brochures & MJS & ensuring all FSCs are consumer friendly
    • Ensure any additional requirements from My Justine Store are communicated to Category and ensuring it is set up
    • Availability for ad hoc work provided by Digital Field Specialist & Campaign Manager (scheduling of meetings)

    Requirements:

    • Completed Marketing Degree
    • 3+ years’ experience in offer planning and co-ordination
    • Excel experience required
    • Strong project management skills
    • Strong interpersonal skills, ability to interact productively with all levels of professional staff
    • Ability to work in a cross functional team.
    • Strong organizational skills and ability to handle multiple tasks while maintaining quality.
    • Knowledge of website standards and best practices
    • Able to manage projects to deliver on objectives within timeline and process.
    • Excellent verbal communications skills
    • English – fluent
    • Collecting from a lot of sources, Proposing new solution to various stakeholders
    • Knowledge about beauty industry is a plus

    go to method of application »

    Marketing Graduate Intern / Brand / Category Associate - Temporary Role

    Role Type

    • Temporary Role  6 Months assignment  to start on 1 May 2022

    Role Purpose:

    • This position is responsible for Category administrative activities to support the Category Managers in achieving their financial targets as well as assisting category managers in contributing towards business growth through the delivery of Category PLANS.
    • This is a position which involves significant administration and data entry and loading marketing plans on to the marketing system.
    • The position will also support the selection of new product interest from brand plans (eprofile + Horizon data maintenance) as well as designing and maintaining pagination files according to the category managers input.

    Key Responsibilities

    • MAPS, EProfile and Horizon loading and maintenance (including working with EBM and Systems Support to rectify issues) Leader List loading and checking , paginations and flow book maintenance
    • Point of contact for system queries from campaign, creative, EBM, Customer and Representative queries and Supply Chain
    • All aspects of product administration ( including answering queries, updating tracking spreadsheets with brochure plans, maintaining pagination up to date, managing samples/products for photography, new products flow, phase out dates)
    • Responsible for consolidating data, analyzing data

    Adhoc project work

    • Assist with brochure creative and signoffs, and followup on creative issues related to products description, FSC codes, offers set up in system
    • Assisting category team in administrative workload such as products withdrawals, handling logistics of Customer competitions/Reps incentives etc.

    Build & Manage Marketing Plan

    • Responsible for consolidating data, analyzing data and executing the plan created by the Category Manager using inputs into the process.

    Develop Content

    • Support all Category Managers (Snr, Associate) in developing the pagination for the Category
    • Support all Category Managers (Snr, Associate) with the review of space allocation of the assigned Category
    • Responsible for using the finalised pagination uploaded into MAPS to produce the Category Leader List
    • Responsible for producing creative briefs for single category spreads
    • Responsible for presenting the brief to the Creative team at the Creative Brief Meeting
    • Responsible for the Clerical checks of PDFs at Final Look Review to check there are no problems

    Analyse Campaign

    • Responsible for reviewing the trend report from a Category perspective and proving commentary and weekly performance trackers
    • Responsible for preparing contingency plan business cases based on the Trend Report

    Matrix Relationships and Interfaces

    • Responsible for integrating and aligning with matrix stakeholders such as Commercial Strategy, Campaign, Creative, Field, Finance etc.)
    • Communicates with Category Planners, Campaign, Art Director and Copywriter on daily basis
    • Critical that their communication is effective as this could lead to the wrong products being listed in brochure or being flowed after their status date. Also lead to wrong estimates.
    • Needs to have a dynamic and enthusiastic presence and be able to influence others, and get his/her point across in a clear, effective way.

    We'd Love You To Have

    Work Experience

    • Ideally with experience of working in commercial marketing

    Education

    • Graduate/ degree calibre

    Skills & Competencies required

    • Must be proficient in word, excel and PowerPoint (intermediate to advance)
    • Coordinates on a daily basis with other groups within Marketing, however relatively little contact with groups outside of marketing.
    • High level of coordination amongst marketing functions. Ability to build relationships with Regional Brand Marketing and Global.
    • Passion and aptitude for this area is essential with a desire to progress within marketing function
    • Needs to be able to resolve MAPS system issues on a daily basis, and also come up with alternative pagination flows for brochure. Faced with challenges from other teams not doing the changes quick enough, needs to feel comfortable chasing others and ensuring the work is completed in order for her to do her work.
    • Needs to overcome last minute changes to brochure plans and suggest alternatives, should not be resistant to change.

    Method of Application

    To apply: Please email your CV to: [email protected] and quote the Job title above as the Reference Number of the position you are applying for in the Subject Line

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