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  • Posted: Aug 23, 2017
    Deadline: Not specified
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    Spintelligent is your business intelligence partner and event management company for Sub-Saharan Africa. We provide world class trade-exhibitions & conferences, industry publications & multimedia resources, and business training programmes to help you expand your operations and achieve your business ambitions. CONFERENCES High level speakers provide...
    Read more about this company

     

    Digital Analyst

    Job description

    The Opportunity:

    Clarion Events is currently undergoing the process of revamping their digital presence online across all business units globally. Clarion Events can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organisers in the UK. More recently the firm has grown as a business and developed an international portfolio of brands and now has interests in a number of global vertical industries. The perfect candidate will have the opportunity transform the way the business uses analytical and behavioral data to increase insight and ROI across various events within the business.

    The Candidate:

    The Digital Analyst position will require a candidate who has previous experience in managing multiple account and campaign performances with the ability to influence and support campaign strategies and website development strategies. The candidate will have the ability to provide analytical and technical analysis on website analytics, campaign analytics and provide actionable data and insight to new client acquisition through multiple channels across the group.

    Requirements Include:

    • Minimum of four years' proven experience in a data-focused role (data analytics, data planning, campaign management and evaluation)
    • Proven internal and external stakeholder management skills
    • Good knowledge of and experience in working with a wide range of data analytics tools (e.g. CRM, digital analytics, social media listening, data visualisation.)
    • Must have experience in working with Google Analytics and Google Tag Manager, and Wave Analytics experience would also assist
    • High level of experience in data analysis techniques, as well as excellent knowledge of data sources (internal/external data, data enrichment)

    Key Responsibilities Include:

    • Campaign Strategy:
      • Identifying client objectives and advising on suitable measurement strategies
      • Benchmarking performance across all online channels and
      • Development of KPI framework
      • Ensuring relevant tracking is put in place
      • Using methodical performance analysis to influence/support campaign strategies
      • Define and implement search marketing strategies and activities
    • Reporting and Analysis:
      • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
      • Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
      • Analysing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
      • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
      • Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
    • Analytical and technical:
      • Providing consultancy on campaign tagging and additional on-site tracking
      • Spotting potential to implement innovative new methodologies and improve analytical procedure
      • Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
    • Communication:
      • Proactively identifying and exploring opportunities to cross-sell services and support new client acquisition, with a continuous view of growing the various BU’s organic reach.
      • Collaborating with the design and development teams
      • Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
      • Experience in working within a marketing/business intelligence environment

    Competencies required for role:

    • Highly numerical and analytical mind set
    • Attention to detail
    • Confidence in presenting
    • A passion for data and using data to inform strategic planning
    • Attention to detail
    • Personable and good at building relationships across all levels of the organization quickly
    • A strong can-do attitude which will give confidence to both the local team and the central team in the UK
    • Ability to handle multiple projects and programs simultaneously
    • You're highly motivated and pride yourself on delivering high-quality work
    • Ability to find efficient solutions and developing processes that are effective via strong conceptual, analytical and problem-solving skills

    Should you not have heard from us within 30 days of your application, please consider your application unsuccessful.

    go to method of application »

    New Business Development Consultant

    Job description

    We are currently seeking an experienced Sales Executive who will be responsible for sponsorship and exhibition spaces sales on established B2B conferences and exhibitions within South Africa and throughout Africa as well.

    Requirements:

    3 – 5 years of proven success in a Sales role

    Responsibilities:

    • Selling to existing and potential exhibitors to meet and exceed sales revenue targets
    • Contacting clients to advise the benefits of sponsoring or exhibiting at the event
    • Developing and maintaining excellent relationships with key sponsors and exhibitors
    • Researching potential sponsors and securing financial sponsorship from commercial organisations
    • Maintaining telephone contact with key accounts to establish their promotional strategies
    • Visiting clients and potential clients when necessary
    • Floorplan management and allocation of stand space in conjunction with colleagues
    • Keeping abreast of market developments & identifying and researching new growth areas for sales
    • Ensuring that all sales administration is completed to a high standard including letter writing, keeping database up-to-date etc..
    • Attending industry functions when required
    • Working onsite during the build-up, open period and breakdown of all the shows actively helping clients with their onsite requirements
    • Liaising with marketing and operations teams ensuring they are kept up-to-date with exhibitor details and requirements
    • Collating and producing sales plans and reports as required
    • Liaising with the finance department to assist credit control

    Competencies:

    • Ability to build rapport with potential & existing clients
    • Ability to independently source and close new business
    • Commercial awareness
    • Excellent written and verbal communication skills
    • Ability to be resourceful and think laterally
    • A team player who can also work independently

    Should you not have heard from us within 30 days of your application, please consider your application unsuccessful.

    Method of Application

    Use the link(s) below to apply on company website.

     

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