Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Jan 20, 2020
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    The Clarion Events office in Africa, formerly trading as Spintelligent, is a multi-award-winning Cape Town-based exhibition and conference producer across the continent in the infrastructure, energy and mining sectors. Well-known events include African Utility Week, POWERGEN Africa, Future Energy East Africa, Nigeria Mining Week, East & Central Africa...
    Read more about this company

     

    Marketing Manager-French Speaking

    Responsibilities:

    STRATEGY:

    • Building and developing overall marketing strategies (including digital, data, content and branding)
    • To build and develop integrated online and offline marketing strategies for a portfolio of medium to large scale local & international events and define the brand strategy across the portfolio(s)
    • Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)

    EXECUTION & PROJECT MANAGEMENT:

    • Overseeing campaigns and managing budgets
    • Executing and overseeing marketing campaign activity timelines
    • Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets.

    ANALYSIS AND REPORTING:

    • Provide on-going analysis and reports and recommend improvements
    • Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently.
    • Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information

    DIGITAL:

    • Portfolio and event digital strategies to maximize SEO, develop Social Media tactics and drive lead generation
    • Identify and roll out a digital marketing strategy which includes the most relevant digital channels – including sites, apps, social networks, video and audio to acquire and maximise audience engagement

    NEGOTIATION AND RELATIONSHIP BUILDING:

    • Develop and manager strategic partnerships with stakeholders
    • Establishing and developing strategic partnerships to enhance the global presence of the brand
    • Maximising opportunities with speakers, sponsors and publications.
    • Manage, monitor, maintain and regularly review relationships with key suppliers and stakeholders to ensure highest levels of service are continuously delivered.

    CONTENT:

    • Initiating clear strategies for creating and distributing associated content.
    • Improving marketing effectiveness of marketing campaigns by writing and evaluating copy to increase response rate

    DATABASE AND CRM:

    • Advanced segmentation and data building strategies
    • Map out the portfolio target market and develop a 6 and 12 months data acquisition strategy together with metrics and targets
    • Loyalty campaigns and use of incentives and offers to retain current clients

    BRANDING:

    • Conceptualising marketing materials and ensuring studio is briefed in these concepts 

    CREATIVE IDEAS:

    • Identifying opportunities for new methodologies and more efficient future marketing.
    • Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness.

    TRAINING:

    • Train & develop a team of highly skilled Marketing Co-ordinators and/or Marketing Specialists.

     
    Competencies:

    • Excellent overall project and portfolio management, planning and troubleshooting through to successful delivery
    • Excellent interpersonal, written and verbal communication skills
    • Ability to work independently under tight deadlines
    • Outstanding analytical ability with acute attention to detail
    • Coherent direct marketing knowledge and creativity combined with detailed analytical ability
    • Innovation in your marketing
    • Excellent organisational skills - able to juggle multiple projects, work under pressure and meet deadlines
    • Excellent people management skills, demonstrable experience of leading a dynamic marketing function, and a proven training & development track record
    • Enthusiasm and motivation to achieve outstanding results.

    Other:

    • Knowledge of the mining industry and/or the finance and investment industry
    • Travel and experience in African markets

    Requirements:

    • French speaking is a requirement
    • Degree or equivalent qualification in Marketing Management
    • 3 - 5 years experience in a strategic B2B marketing role.
    • Proven track record in creating successful marketing communications campaigns
    • Proven use and understanding of complex databases and segmentation techniques
    • Proven understanding of tracking & response reporting and analysing
    • An excellent understanding of digital marketing techniques
    • Project management experience
    • Team management experience
    • Valid South African Work Visa
    • Residing in Cape Town

    Method of Application

    Interested and qualified? Go to Clarion Events on www.linkedin.com to apply

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Clarion Events Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail