Job Description
Mission/ Core purpose of the Job
- Provide strategic, commercial, and operational leadership of the end-to-end Sales function across all customer acquisition channels, including Online/Digital, Telesales, Dealer/Partner channels, and the MTN distribution network.
- Accountable for driving sustainable revenue growth, expanding market share, and strengthening Supersonic’s position in the fibre and fixed connectivity market.
- Lead the development and execution of integrated multi-channel sales strategies that optimise channel performance, improve customer acquisition efficiency, and maximise profitability. Oversee sales planning, forecasting, partner enablement, commission structures, and digital sales journey optimisation to ensure alignment with overall business objectives and customer experience standards.
Job Outcomes / Results
The Senior Manager: Sales is accountable for delivering the following key outcomes:
- Achievement of agreed revenue, growth, and profitability targets.
- Sustained growth in customer acquisition across Online, Telesales, and Channel/Partner sales platforms.
- Effective management and optimisation of the sales pipeline, lead conversion, and customer onboarding processes.
- Consistent delivery of channel performance and partner sales targets, including the Supersonic dealer ecosystem and MTN distribution network.
- Improved customer experience and reduced cancellations through effective sales engagement and quality onboarding
- Strong commercial governance and operational oversight, ensuring compliance and effective cost management.
Key Activities & Responsibilities
Responsibilities
Key Activities & Responsibilities
Strategy Development and Implementation
- Provide leadership and oversight of Supersonic’s multi-channel sales operations.
- Develop and implement an integrated Sales strategy aligned to organisational objectives and revenue targets.
- Translate business and commercial strategy into channel-specific execution plans across Online, Telesales, and Partner/Dealer channels.
- Lead market analysis, competitor intelligence, and customer insights to inform sales initiatives and growth opportunities.
- Drive go-to-market strategies for new products, promotions, and service offerings.
- Ensure alignment between sales initiatives, marketing campaigns, and customer acquisition targets.
- Monitor performance against strategic objectives and implement corrective actions where required.
Sales Operations Delivery Leadership
- Provide leadership and oversight of Supersonic’s multi-channel sales operations
Manage and optimise performance across:
- Telesales
- Dealer / Partner channels (including MTN distribution)
- Online / Digital sales platforms
- Ensure consistent execution of sales processes, policies, and standards across all channels.
- Drive customer acquisition, sales productivity, and revenue growth.
- Oversee lead management, pipeline development, and conversion performance from lead through to activation.
- Ensure alignment between sales operations, fulfilment teams, and service delivery functions.
- Implement performance management frameworks to track productivity, quality, and conversion rates.
- Drive collaboration across departments to improve customer onboarding and reduce cancellations.
Financial Management and Cost Control
- Develop and manage the Sales budget in line with organisational targets.
- Monitor revenue performance, margins, and cost of acquisition against approved budgets.
- Drive profitability through sales optimisation, productivity improvements, and cost management.
- Ensure accurate forecasting, sales planning, and financial reporting.
- Identify opportunities for operational efficiencies while maintaining customer experience standards.
- Support business cases and investment proposals for sales growth initiatives.
- Provide oversight of sales commission structures and partner incentive programmes, ensuring accuracy, transparency, and compliance with approved policies.
Sales Funnel and Conversion Management
- Oversee the end-to-end lead-to-activation sales funnel, ensuring efficient progression from lead generation through order placement and service activation.
- Monitor and optimise conversion rates, fallout points, and order quality across all sales channels.
- Work closely with fulfilment and operations teams to resolve bottlenecks impacting customer activation and onboarding.
- Implement initiatives to improve sales quality, reduce cancellations, and enhance customer onboarding outcomes.
Sales Performance Management and Reporting
Monitor and report on sales performance across all channels, including online, telesales, and partner/dealer networks.
- Track key sales metrics such as acquisition, conversion rates, pipeline performance, and channel productivity.
- Provide regular reporting and insights to senior leadership to support commercial decision-making.
- Identify performance gaps and implement corrective actions to ensure achievement of sales targets.
- Use sales data and analytics to optimise channel performance and improve customer acquisition outcomes.
Channel and Partner Development
Develop and manage relationships with dealer partners and strategic distribution channels, including MTN.
- Monitor partner performance and implement initiatives to improve productivity and sales quality.
- Ensure dealers are enabled with the necessary tools, training, and sales support.
- Identify opportunities to expand and strengthen Supersonic’s distribution footprint.
Continuous Improvement
Drive continuous improvement across sales processes and channel performance.
- Use data, CRM systems, and reporting dashboards to improve decision-making and conversion performance.
- Identify and implement best practices to improve efficiency, customer acquisition, and sales effectiveness.
- Support digital and automation initiatives that enhance the sales journey.
Customer and Internal Communication
Ensure clear and consistent customer communication relating to sales campaigns, promotions, pricing, and product offerings.
- Coordinate communication across sales channels including telesales, digital platforms, and partner/dealer networks.
- Work with Marketing and Product teams to ensure alignment on campaigns, promotions, and product updates.
- Ensure internal alignment across sales, operations, and support teams on sales initiatives and customer communications.
Commercial Planning and Forecasting
- Lead sales planning and forecasting processes to support revenue targets and business planning.
- Develop channel targets and monitor performance against forecast.
- Provide insights to support pricing, promotional strategies, and customer acquisition initiatives.
Governance
- Ensure compliance with organisational policies, regulatory requirements, and industry standards.
- Maintain ethical sales practices and transparent reporting.
- Ensure adherence to approved pricing, promotions, and contractual terms.
- Identify and manage operational risks within Sales and support internal and external audit processes.
People Leadership and Management
- Lead and develop high-performing sales teams through coaching, performance management, and clear accountability against agreed KPIs.
- Build a culture of collaboration, customer focus, and continuous improvement.
- Attract, develop, and retain talent while identifying and growing future leaders.
- Set clear objectives and provide regular performance feedback through structured performance review processes.
- Ensure appropriate training and development initiatives are implemented to build capability within the team.
- Promote strong employee relations, teamwork, and adherence to organisational values and Employment Equity objectives.
Sales Contact Centre Management
- Provide leadership and oversight of sales contact centre operations to achieve revenue, conversion, and quality targets.
- Monitor and optimise lead management, call handling, and conversion performance.
- Implement quality assurance and compliance standards across telesales operations.
- Drive continuous improvement in sales processes, scripting, training, and customer engagement.
- Ensure effective onboarding, training, and performance management of telesales staff.
Qualifications
Education
- 4-year tertiary qualification in relevant or related field
- MBA / Masters Advantageous
Experience
- Minimum 7–10 years relevant experience in sales or commercial roles, preferably within the telecommunications, ISP, technology, or digital services sector.
- Proven management track record (5+ years) leading sales teams and delivering revenue growth.
- Experience managing multi-channel sales environments, including telesales, digital/online platforms, and partner/dealer channels.
- Demonstrated ability to develop and execute sales strategies, manage pipelines, and drive customer acquisition and conversion performance.
- Experience working cross-functionally with marketing, product, operations, and technology teams.
Apply Before: 04/09/2026
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